What is an Instagram bio? 10 Tips To Write A Perfect Bio

An Instagram bio is a description or a short summary of 150 characters below your username and profile picture, about your personality or your brand. Your bio is an invitation into your life, thoughts, experiences and creativity. Make it count by crafting words that inspire, not just summarize. Build a bridge between you and your followers through sincere individualism and depths of meaning. 

Basic Things To Put In Instagram Bio

The following are the basic things that can include in the bio:

1. Profile Picture

A clear and recognizable profile picture is important because, with the help of this, users or visitors can easily identify your personality or business. Your profile image should be a square image (at least 110*110 pixels) in size.

2. Username And Display Name

Your username should be related to your brand or niche and easy to remember for users. Don’t use special symbols or numbers to make it difficult for people to find you. Your username shows on the top of your picture and your name sees below the picture.

3. Your Hobbies In Instagram Bio

As your bio should reflect your personality so hobbies play an important role for your visitors to show them your interests and your favourite things.

4. Your Favourite Quote

If you have a favourite quote that helps you to explain your brand or personality, then you should include it in your bio.

5. External Links

If you make a website, youtube channel or any other external social media profile to enhance your business then you must add a link in your bio. You can add upto 5 external links and 1 facebook profile link. With this, users can easily get detailed information about your business if they want.

6. Contact Information In Bio

You can add your phone number or email address in your bio for people to easily get in touch with you. If you have a business account then it must be added because it helps users to ask queries or to get related information.

Source: @cznburakqat

You can also add more things related to your interest under 150 characters in your bio.

Why Is Bio Important?

•   It is an opportunity for you to introduce yourself and your profile to the world, sharing insights into your passions, interests and creative vision.
•  A complete and eye-catching Instagram bio helps bring your profile to the next level and gives followers an immediate sense of who you are and what they can expect to discover by following along.
• Your Instagram bio should inspire people to get to know you better, not just skim a few superficial details. 
• Share thoughts on the experiences, ideas, places and moments that stimulate your senses and spark your creativity. 
• Reveal lessons you’ve learned from life’s journeys and how they shape your perspective. 
• An Instagram bio should never just feel like yet another social media requirement to check off your list.
•  See it as a chance to welcome new eyes to your view of the world and open minds to possibilities. 

10 Tips To Write a Perfect and Creative Instagram Bio

1. Share Your Interest and Passion

By sharing this, you provide your users with valuable insight into what motivates you and what you care about. This can help you to attract like-minded people who share your interest and values similar to you, and also give your user a sense of who you are as a person or brand. In addition, by sharing your interest and passion, you built a personality which is different from others(your unique image on Instagram). 

Source: @forgoodcode

2. Add Call To Action Buttons

A call to action (CTA) is a marketing strategy that allows users to take a particular action. It includes clicking on a link, filling out the form, subscribing to a newsletter, purchasing a product, or signing up for a service. The main goal of CTA is to encourage visitors to complete a task or engage with a business.

Source: @shahidanwarllc

A good CTA must be clear, concise, and emphasizes the benefit to take the required action. It should be placed in a place on the Instagram bio where the user’s attention is most likely to be focused.

Some Examples of CTA:

• Buy Now
• Subscribe
• Learn More
• Download
• Register
• Join Today

3. Use Relevant Hashtags In Bio

A hashtag is a word or phrase starting with the symbol “#”, used to categorize and label the posts related to a specific topic in an Instagram bio. It is used for the easiness of users to highlight the content related to a particular interest. It can also be used to join Instagram challenges, events or campaigns. This makes it easier for users who are interested in a specific topic to find and follow.

For example, if you are a blogger and you want to use hashtags in your bio then you can use
#bloggerlife
#newblogpost
#bloggerstyle
And if you participating in the event of technology then hashtags for you are
#techevent
#innovation
#techindustry

Here, the point to be noted is that your hashtag must be relevant to your brand or niche.

4. Use Niche-Specific Keywords

Niche-specific keywords are similar to hashtags. The main difference between them is that hashtags start with the symbol “#” but the niche-specific keywords do not start with the “#” symbol. When choosing these keywords for your Instagram bio, it’s important to focus on the topics that are relevant to your niche and the audience you are targeting. You can use free tools for keyword research to identify popular and relevant keywords in your niche.

Source: @roshaan.sheikh

For example, if you’re a fitness influencer, then some niche-specific keywords that you can include in your instagram bio are “trainer”, “health”, “fitness” and so on.

5. Insert Clickable Links

A clickable link actually a URL in the bio section. it‘s designed in a way that when a user clicks on it then he landed on an external webpage. Instagram bio was limited in this case, but according to latest update it allows users to add upto 5 external links while making an account. This feature can be used to grab traffic to your website or a specific product page if you have a business or brand. 

Source: @hishamsarwar

For example, if you have an online shopping store then you can use the link in the bio to get direct users to your website’s shopping page.
As Instagram allows only one link, so use this opportunity wisely!

6. Add Relevant Category

category, in the Instagram bio, is a feature that allows businesses to display their industry or niche directly on their profile. With the help of this, users easily understand what your business is all about and can help you to grab more followers who are interested in your business.
When you create an instagram business account, you see the option to choose a category which describes you or your business best. It displays next to your profile picture and your name.

Source: @azadchaiwala

For example, if your content is related to plants then you can select garden as a category.

7. Use Emojis In Bio

Emojis are used to convey emotions, ideas, or concepts in your Instagram bio. These are small icons or images and a creative way to add personality and flair to your profile. It depends on you how you use these emojis, you can add emojis before and after your text to represent different aspects of your personality, your interests, or your occupation.
You can use the emojis keyboard on your mobile, simply download it from the google play store, to add a variety of icons, or you can copy and paste the bio from different websites. 

Source: @mominsaqib

For example, if you are a foodie then you might include a chef’s hat or a pizza slice emojis (or by searching food in the search bar of the keyboard you get many related emojis) to represent your emotions for food.

8. Use Fancy Fonts

You can use fancy text style in your bio to make it more creative and eye-catching. Instagram users can customize the text in their bio by using third-party websites or tools such as instagram fonts generator that offer a variety of font styles and symbols to choose from. By using these fonts in your bio you can express your personality and interests in a unique way.

Here, the point to be noted is that don’t use too many fonts or symbols because it can make your bio difficult to read. 

9. Add Location

It is the space where you can add your current city or location in your bio. This feature is beneficial for those people who are interested in connecting with others in their area or for business to promote their local presence. If you add your location in your bio, it also increases your visibility on Instagram because when people search for some account or post on that location then your profile may appear in search results.

Source: @mogheesahmed

10. Add Awards And Recognition

It is a section in your bio where you can add any achievement you have received related to your personal life or business. This is an opportunity for the people to highlight any special awards, certificates, or recognition they have received that can add credibility.

If you are a business owner, you might add any awards that your company has received, such as “Best Business of the Year” or any certification that your business has earned.

Mistakes To Avoid While Writing Bio

Following are the common mistakes to avoid while writing your Instagram bio

• Too Short  Or Too Long

A very short bio or just 1 or 2 words is meaningless and doesn’t give any useful information about your personality or brand. Also, don’t make it too lengthy, keep your bio to the 3 sentences. People want quick things, not long from content.

• Too Many Hashtags and Emojis

Using too many hashtags in your bio makes it unprofessional and cluttered. Always use relevant and minimum hashtags. Similarly, if you use too many emojis in your bio then it makes it difficult for users to read your bio. So don’t overuse emojis in your bio.

• Grammatical Errors

It’s important to double-check your bio after writing or copy-pasting and to eliminate any grammatical errors because they make a very bad impression on the reader. You can use some tools such as Grammarly for grammar checking.

• Spells Out a Website

Don’t use just the link or URL of your site, always use a short summary in your bio and then at last include the link to your site.

• Not Updating Your Bio

Your bio must reflect your current brand identity or not be outdated because if it is not updated then people may be confused when they visit your profile.

Final Words

Instagram bio is an opportunity to effectively promote your brand or personal image. It shows your personality, interests, and hobbies and also builds a connection with your audience. By including all the things that are discussed above, in an accurate way, you can create an eye-catching bio that encourages people to follow you and engage with your content. Make sure to keep your bio authentic, and concise, and don’t forget to update it periodically according to changes in your brand or interests.

Instagram Bio FAQs